Veterinary Healthcare
|
USA
|
2026
- Overview
About the project
Garth Animal Hospital is a locally owned, Fear Free certified veterinary clinic on Garth Road in Baytown, Texas, treating dogs, cats and exotic pets.
We run the clinic’s paid acquisition across Google Ads and Meta Ads. The brief was simple: bring new pet owners from Baytown and the east side of Houston into the clinic, and make every lead measurable. We set up end-to-end tracking, built a multi-campaign structure on both platforms and managed it week by week. In 2026 the two channels generated 1,084 tracked leads at a blended cost of $23.70.
- Challenge
Reaching new pet owners, not existing clients
Local veterinary care is a crowded market. Pet owners choose a clinic fast: they search, call the first trusted option and book. A clinic that is not visible at that moment loses the visit to the next one on the map.
The clinic needed a steady flow of new patients from a 20-mile radius around Baytown, at a cost per lead it could sustain every month. Ad spend also had to work for people who did not know the clinic yet, not for clients who would come back anyway.
That meant three things: track calls and form leads as separate actions; run Google and Meta as one system; and keep cutting waste so the budget stayed on new demand.
- Process
Full-Cycle Paid Acquisition
01Tracking & Measurement
Before scaling spend, we made every lead measurable. We set up GA4 and Google Tag Manager on the site and installed the Meta Pixel. We split conversions into two actions: calls from ads lasting 60+ seconds and website form submissions. Short calls are not counted, so the numbers reflect real conversations with pet owners, not misdials.
G1 — Two conversion actions, tracked separately Source: Google Ads, Meta Ads Manager
02Google Ads Structure
We built three campaign types around one geo: a 20-mile radius around the clinic, covering Baytown and the east side of the Houston area. Search captures pet owners looking for a vet right now. Performance Max extends reach across Search, Maps, YouTube and Display. Demand Gen builds awareness on YouTube, Discover and Gmail.
G2 — Conversions by campaign type Source: Google Ads
03Ongoing Optimization
We managed the account week by week. Irrelevant search queries were cleaned out regularly, so budget went only to people looking for veterinary care. Bids and budgets were rebalanced between campaigns based on cost per lead. We also set the campaigns to prioritize new customers, so spend was not wasted on clients the clinic already had.
04Meta Ads
On Facebook and Instagram we ran lead campaigns driving pet owners to book on the clinic’s website. We tested broad targeting, lookalike audiences and interest-based audiences across different age groups. Creatives were refreshed regularly to fight ad fatigue in a small local audience. Meta brought 272 form leads at $28.37 each. According to the clinic, at least 60% of form leads show up for their visit.
G3 — Audiences tested on Meta Facebook and Instagram. Source: Meta Ads Manager
- Broad targeting → Lead form on site
- Lookalike audiences → Lead form on site
- Interest audiences → Lead form on site
- Outcome
Results
In 9.5 months of 2026, Google Ads and Meta Ads brought Garth Animal Hospital 1,084 tracked leads at a blended cost of $23.70 per lead.
On Google, 765 of 812 conversions were phone calls lasting over a minute, the most valuable lead type for a clinic. These calls alone turned into 80 confirmed new clients. On Meta, 272 pet owners left their details through the lead form, and the clinic reports that at least 60% of them come in for the visit.
The clinic now has a predictable, measurable flow of new patients every month, with cost per lead on Google averaging $22 across the year.
- Key metrics
Results in Numbers
Period: Jan 1 – Oct 15, 2026. Sources: Google Ads, Meta Ads Manager, clinic reporting.
Google Ads + Meta Ads combined
$25,691 total ad spend across both platforms
2025 vs 2022. Source: client order log
Confirmed first visits. Source: clinic
At $28.37 per lead. Source: Meta Ads Manager
Share of Meta form leads who come in. Source: clinic
- Data
Growth Timeline
Where the 1,084 leads came from.
- People Behind the Project
Project Team
PPC Strategy & Team Lead: Roman Osypenko
PPC Campaign Management & Optimization: Liza Oladenko
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