Millennial Contracting — 3 signed renovation contracts and ~CA$300K in projects from CA$14.9K in ads
Home Remodeling
|
Canada
|
2026
- Overview
About the project
Millennial Contracting is a home remodeling company in Cornwall, Ontario, building kitchens, bathrooms and full home renovations with an average project of about CA$100,000.
We run the company’s Google Ads. The goal was not more leads at any price, but more signed projects from a small local market: Cornwall and the surrounding townships of Stormont, Dundas and Glengarry. We cleaned up search traffic, tested campaigns by service and moved the budget to the work with the highest margin. In 2026 Google Ads brought 105 leads, 3 signed contracts and bookings that already reach into spring 2027.
- Challenge
Fewer, bigger projects from a small market
Home renovation is a high-ticket, low-volume business. One signed project is worth more than a year of ad spend, but most people who click an ad are not ready to start a six-figure renovation.
Millennial Contracting works in a small market: Cornwall and six nearby townships. Every dollar spent on small repair jobs or people outside the service area is a dollar not spent on real projects.
The task was to cut spend that did not lead to projects, find which services bring the most valuable clients and put the budget there.
- Process
Full-Cycle Paid Acquisition
01Geo & Tracking
We limited targeting to Cornwall and the six townships around it: North and South Stormont, North and South Dundas, North and South Glengarry. Only real leads count as conversions: calls from ads, calls from Smart campaign ads and contact form submissions.
02Search Query Cleanup & Service Tests
We cleaned search queries regularly and blocked searches for small jobs and DIY that never turn into projects. We ran separate campaigns for different services to see which ones bring real renovation clients, then focused the budget on the higher-margin work.
G1 — Leads by campaign Jan 1 – Nov 3, 2026. Source: Google Ads
03Budget on What Converts
Performance Max brought 87% of all leads for 70% of the budget, so it became the main campaign. Search campaigns that did not pay off were paused, and the budget went to the campaign that brings projects.
G2 — From click to contract Jan 1 – Nov 3, 2026. Source: Google Ads, client CRM
- Outcome
Results
In 2026 Google Ads brought Millennial Contracting 105 leads and 3 signed renovation contracts, on a budget of CA$14,939.
The deposits alone, CA$21,752, already cover the whole year of ad spend almost 1.5 times. With an average project of about CA$100,000, the three contracts are worth roughly CA$300,000, around 20 times the ad budget.
Construction on these projects is still in progress, so the final revenue will be higher than the deposits. The company already has bookings for spring 2027.
- Key metrics
Results in Numbers
Period: Jan 1 – Nov 3, 2026. Sources: Google Ads, client CRM. Contract value estimated from the average project size.
~CA$300K estimated contract value vs CA$14,939 in ads
3 projects × avg. CA$100K. Source: client CRM
Plus bookings for spring 2027. Source: client CRM
~1.5x the full ad spend. Source: client CRM
Calls and contact forms. Source: Google Ads
Source: Google Ads
- Data
Growth Timeline
How homeowners got in touch: most leads came by phone.
- People Behind the Project
Project Team
PPC Strategy & Team Lead: Roman Osypenko
PPC Campaign Management & Optimization: Nadiia Zaiats
Project Manager: Daryna Khodanovych
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