The Hot Water Heater Pros — $59.8K in jobs from $15.2K in Google Ads, almost 4x return
|
|
2026
- Summary
Almost $4 back for every $1
In 10 months, Google Ads turned $15,223 into $59,775 in paid water heater jobs for a local company in Franklin, Tennessee.
Every dollar in ads brought back almost $4, leaving about $44,600 after ad costs. In the best month, August, $1,524 in ads brought 11 paid jobs and $18,125 in revenue, a 12x return.
- Overview
About the project
The Hot Water Heater Pros is a local water heater company in Franklin, Tennessee, installing, repairing and replacing tank and tankless water heaters across the Nashville area.
We run the company’s Google Ads. For a service business like this, the phone is everything: a homeowner with no hot water calls the first company they trust. Our job was to make those calls come from ads, count only real conversations and turn ad spend into paid jobs. In 2026 Google Ads brought 188 qualified calls, 37 paying clients and $59,775 in revenue.
- Challenge
Turning urgent searches into booked jobs
Water heater jobs are urgent and local. When the hot water stops, people search, call one or two companies and book whoever answers first. Missing that moment means losing the job to a competitor.
The account needed a steady flow of real phone calls from Franklin, Williamson County and the Nashville area, at a cost that leaves a profit on every job.
Not every call is a lead. Short calls, wrong numbers and price shoppers do not bring revenue, so we needed to count and optimize only for real conversations.
- Process
Full-Cycle Paid Acquisition
01Geo & Call Tracking
We targeted Franklin, Williamson County and the Nashville area. Only calls from ads that last 60 seconds or longer count as conversions, so the campaigns optimize for real conversations with homeowners, not for clicks or short calls.
02Testing What Brings Calls
We tested landing pages, creatives, ad copy, keywords and services: water heater repair, replacement, installation and tankless systems. What brought calls stayed in the account; what did not was cut. Search terms covered urgent problems like no hot water, leaking tanks and water heater replacement.
03Performance Max on Calls
The winning setup became one Performance Max campaign built around phone calls, with asset groups for different services and an audience signal. It now brings almost all qualified calls and keeps the cost of a new client far below the value of a job.
G1 — Ad spend vs revenue Jan 1 – Oct 31, 2026. Source: Google Ads, client CRM Jobber
- Outcome
Results
From January to October 2026, Google Ads brought The Hot Water Heater Pros 37 paying clients and $59,775 in revenue on a budget of $15,223. Every dollar in ads returned almost $4.
A new client cost the company $411 in ads, while the average job brings about $1,600. The best month, August, delivered 11 paid jobs and $18,125 in revenue from $1,524 in ads.
Revenue keeps coming after the first call: $11,375 came from clients who called in one month and booked the job later, so the ads keep paying off long after the budget is spent.
- Key metrics
Results in Numbers
Period: Jan 1 – Oct 31, 2026. Sources: Google Ads, client CRM Jobber.
37 paying clients. Source: Jobber
$59,775 revenue vs $15,223 in ads
Revenue minus Google Ads spend
August: $18,125 from $1,524 in ads
vs ~$1,600 average job. Source: Jobber
Calls from ads lasting 60+ seconds in 2026. Source: Google Ads
- Data
Growth Timeline
Where the revenue came from: jobs booked right away and jobs booked later.
- People Behind the Project
Project Team
PPC Strategy & Team Lead: Roman Osypenko
PPC Campaign Management & Optimization: Nadiia Zaiats
Project Manager: Daryna Khodanovych
Ready to be our next success story?
- get started
Successful Projects
- get started
Ready to work with an agency that gets it?
Let's spend 30 minutes together — no pitch, no pressure, just a real conversation about your growth. Walk away with a clear strategy whether you hire us or not.