Gift marketplace
|
Tbilisi, Georgia
|
2023–2026
Overview
About the
project
YOLO sells gift certificates for experiences in Tbilisi, from pottery classes and horse riding to spa days and flights, and runs a city guide with events, venues and cinema showtimes.
We designed and built the platform from scratch, then took on its search presence. The brief: launch a three-language marketplace for Georgia, grow traffic without an ad budget, and build authority for a domain that started at DR 0.
SEO
CRM
SEO & GEO
Full-Cycle SEO Process
01 Platform Built for Search
We built yolo.ge from scratch on CodeIgniter 4, with a custom admin panel for the YOLO team. SEO went into the architecture from day one: clean URLs for every event, venue and offer, three language versions with their own meta tags, Organization schema and a redirect map for every changed address.
The platform pulls cinema showtimes from the CAVEA API, takes card payments through TBC Bank and syncs orders with Creatio CRM. One codebase runs the city guide and the gift shop.
02 A City Guide That Brings the Audience
People in Tbilisi search for concerts, restaurants and things to do far more often than for gift certificates. So the guide became the traffic engine: event posters, venue pages, cinema schedules and collections like the best restaurants in Tbilisi.
After 17,000 posters and 90 articles, keywords in the Google top 3 grew from 2 in December 2023 to 440 in July 2026.
Keywords in the Google top 3, yolo.ge
Monthly, Dec 2023 to Oct 2026. All languages. Source: Ahrefs
400
300
200
100
2
440
Dec ’23
Aug ’24
Apr ’25
Dec ’25
Aug ’26
03 Search Demand in Three Languages
61% of sessions come from Georgia, yet 53% of visitors browse in Russian and 35% in English. Locals, expats, tourists and the diaspora buying gifts for family each search in their own language, so every page lives in Georgian, Russian and English.
Venue pages cover addresses, schedules and offers for partner locations. YOLO now ranks first for local searches like concerts in Tbilisi and Shota Rustaveli Avenue.
Local searches where YOLO ranks in the top 2
Google, Georgia. Best position, October 2026. Source: Ahrefs
Shota Rustaveli Avenue
Georgian query. 1,500 searches a month. #1
concerts in Tbilisi
Russian query. 200 searches a month. #1
gift for a boyfriend
Georgian query. 300 searches a month. #1
shopping malls in Tbilisi
Russian query. 500 searches a month. #2
3 languages
Venue pages
Event guide
46K cinema showtimes
04 Content & Authority
We published 90 articles and collections on what to do, eat and gift in Tbilisi. The restaurant guide alone brought 28,000 clicks, and gift guides for a boyfriend or a sister rank in the Georgian and Russian top 10.
Event posters carry the largest share: 205,000 of 441,000 Google clicks in 16 months. Domain Rating grew from 0 to 26.
Top site sections by Google clicks
May 2025 to August 2026. Source: Google Search Console
/posters/ (event guide)
→
205,000 clicks
/location/ (venues)
→
32,000 clicks
/best-restaurants-in-tbilisi/
→
28,000 clicks
17,204 posters
published in the city guide since launch
DR 0 → 26
domain authority, Oct 2023 to Oct 2026
05 GEO: Visibility in AI Search
Visitors began arriving from ChatGPT before analytics had a channel for it. ChatGPT links carry a utm_source tag, and since May 2025 chatgpt.com has sent more tagged visits to yolo.ge than any other source.
GA4 split out the AI Assistant channel in June 2026. Sessions from AI tools grew 44% in the first three months.
Tagged visits by source
Share of UTM-tagged visits, May 2025 to August 2026
chatgpt.com
44%
24%
telegram
12%
9%
Source: yolo.ge, utm_source field. Perplexity is growing as a separate source.
Outcome
Results
YOLO grew from 5,600 to 40,000–49,000 active users a month in two years, with almost no ad budget. 74% of sessions come from organic search, and 97% of Google clicks come from non-brand queries: people find YOLO while planning an evening in Tbilisi.
Google clicks grew 5.3x between May 2025 and May 2026. The guide now feeds the gift catalog, and we keep building pages that move visitors from events to experiences.
Key metrics
Results in Numbers
Baseline: January 2024 for users, May 2025 for Google clicks (Search Console keeps 16 months), December 2023 for rankings. Current figures: August to October 2026. Sources: GA4, Google Search Console and Ahrefs.
7x
Monthly active users
5,600 in January 2024 vs 40,000–49,000 a month in 2026. Source: GA4
441K
Google clicks in 16 months
May 2025 to August 2026, 97% from non-brand queries. Source: GSC
74%
Sessions from organic search
678K of 916K sessions since January 2024. Source: GA4
2 → 440
Keywords in the Google top 3
December 2023 vs July 2026. Source: Ahrefs
DR 0 → 26
Domain Rating
October 2023 vs October 2026. Source: Ahrefs
5.3x
Monthly Google clicks
8,100 clicks in May 2025 vs 42,800 in May 2026. Source: GSC
Data
Growth Timeline
Monthly active users from January 2024 to August 2026. Below: audience by country and language, Domain Rating and site traffic by channel.
Monthly active users, yolo.ge
January 2024 to August 2026. Peaks every December and May. Source: GA4
45K
30K
15K
Jan ’24
Jul ’24
Jan ’25
Jul ’25
Jan ’26
48.8K
Jul ’26
Where visitors come from
Share of sessions by country, January 2024 to August 2026. Source: GA4
Georgia
61%
Russia
17%
USA
2%
Germany
1.6%
Belarus
1.5%
Google clicks, May 2025 → May 2026
8.1K → 42.8K
Domain Rating, yolo.ge
Every six months, October 2023 to October 2026.
The domain started at DR 0.
Source: Ahrefs
0
Oct ’23
1
Apr ’24
9
Oct ’24
17
Apr ’25
23
Oct ’25
25
Apr ’26
26
Oct ’26
Browser language of visitors
Share of sessions, January 2024 to August 2026. Source: GA4
Russian
53%
English
35%
Georgian
7%
Ukrainian
1%
Other
4%
Google clicks from non-brand queries
97%
Site sessions by channel
January 2024 to August 2026, 916K sessions. Source: GA4
Organic search
74%
Direct
18%
Organic social
2.3%
Referral
2.2%
Paid ads
1.2%
Other
2.7%
Sessions from organic search
678K
Deliverables
What the Client Received
We built YOLO’s platform and have run its search presence since 2023: architecture and technical SEO, the city guide, content in three languages, the gift shop, AI visibility and a monthly report in Oviond.
YOLO got one team accountable for the whole path, from the code behind the checkout to the Google search that brings a visitor in.
SCOPE OF WORK · 2023 – OCT 2026
One team for the platform and the traffic
3+
years of work
6
workstreams
3
site languages
1
monthly report in Oviond
01 / 06
Platform & technical SEO
Platform built from scratch on CodeIgniter 4
Custom admin panel for the YOLO team
Clean URLs for events, venues and offers
Organization schema across the site
Redirect map for every changed URL
Hosting, uptime monitoring, version control
RESULT
Avg. Google position 7.7
02 / 06
City guide & content
17,204 event posters published
Venue pages for partner locations
Cinema schedule: 284 films, 46K showtimes
90 articles and collections
Best-of guides: restaurants, malls, sights
Gift offers grouped by category
RESULT
205K clicks to event posters
03 / 06
Three-language SEO
Every page in Georgian, Russian and English
Titles and meta written for each language
Venue pages with addresses and schedules
Rankings tracked per language in Ahrefs
1,259 keywords in the top 100
Monthly index checks for new pages
RESULT
#1 for “concerts in Tbilisi”
04 / 06
Gift shop & checkout
Gift, multi-gift and Secret Santa orders
Card payments through TBC Bank
8-digit codes with online activation
Order emails in three languages
Orders synced to the client’s CRM
UTM tracking for visits and orders
RESULT
One checkout in 3 languages
05 / 06
GEO & AI visibility
ChatGPT visits tracked by utm_source
AI Assistant channel monitored in GA4
Perplexity visits logged in the database
AI traffic in the monthly report
Guides written as clear, citable answers
Brand and offer data kept consistent
RESULT
ChatGPT: #1 tagged source
06 / 06
Analytics & reporting
GA4 and Search Console from launch
Monthly Oviond report: GA4, GSC, GBP
Ahrefs project for rankings and links
UTM data stored in the platform
Feature development on request
RESULT
441K Google clicks in 16 months
People Behind the Project
Project Team
Development: Denys Anokhin
Marketing Strategy & Client Relations: Vladyslav Trusov
SEO & Content: Olga Don
SEO Strategy: Vladyslav Trusov
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