Local services
|
Chicago, USA
|
2023–2026
- Overview
About the project
BalloonLab designs balloon arches, walls, garlands and installations for birthdays, weddings and corporate events across Chicago and its suburbs.
We joined in June 2023 as the studio’s SEO partner, then added Google Ads and social media. The brief: make Google the main source of booked events, win local searches in every suburb the team serves, and build authority for a domain that started at DR 0.
- SEO & GEO
Full-Cycle SEO Process
01Site Structure & Technical SEO
We rebuilt the site around how people order balloons: one page per service, from arches and columns to ceiling decor and balloon drops, each with its own keyword cluster. Old .html addresses got clean URLs and 301 redirects, so no page lost its history.
Every month we ran technical audits in Screaming Frog, Ahrefs and Search Console, fixed what they found, controlled indexing and kept FAQ and service schema valid across the site.
02Service Pages That Sell
Service pages close the deal, so they came first. We wrote titles, H1s and meta descriptions for every service, added FAQ blocks, quote buttons, gallery photos with alt text and internal links between related decor types.
Seasonal and event keywords went straight onto the service pages: graduations, gender reveals, holidays. Over two years the average Google position of the site climbed from 41.7 to 7.9.
03Local SEO Across 50+ Suburbs
BalloonLab delivers all over Chicagoland, so we built 54 service-area pages for suburbs like Northbrook, Evanston, Glenview and Crystal Lake. Each page answers what a local customer needs before ordering.
We ran the Google Business Profile with monthly posts, new photos and Q&A, built 159 local citations, and checked every new citation and link for indexing.
04Content & Link Building
We published 95 blog articles on party ideas, balloon care and decor planning. Two of them, on long-distance birthday ideas and balloon games for adults, brought more than 15,000 clicks in the last 15 months and pulled in links and brand searches.
Every month we placed guest posts from a fresh anchor list, studied competitor backlinks and disavowed spam links. Domain Rating grew from 0 to 28.
05GEO: Visibility in AI Search
Customers now ask ChatGPT who can build a balloon arch near them. Every month we run a fixed set of local prompts in ChatGPT and Gemini, then shape service pages, FAQs and citations so AI assistants can name BalloonLab.
By September 2026 ChatGPT ranked BalloonLab first for custom balloon arches near Chicago. Visitors from AI assistants convert at 23.8%, against 2% for organic search.
- Outcome
Results
BalloonLab now books most of its events through Google. Annual orders grew 2.1x compared with 2022, the last full year before we started, and revenue nearly doubled. In 2025, orders from Google brought 69% of revenue.
In 2026 two viral blog articles lost their AI Overview spots, and clicks from non-target countries fell. Service pages held their ground. From January to September 2026, revenue grew 24% year over year as the average order got bigger.
- Key metrics
Results in Numbers
Baseline: 2022 for orders and revenue, October 2023 for search metrics. Current figures: full year 2025 and October 2026. Sources: BalloonLab order log, Google Search Console and Ahrefs.
2025 vs 2022, the last full year before SEO. Source: client order log
Share of 2025 revenue from orders that came through Google. Source: order log
2025 vs 2022. Source: client order log
October 2023 vs October 2025. Source: GSC
October 2023 vs October 2026. Source: Ahrefs
27 clicks in October 2023 vs 3,361 in August 2025. Source: GSC
- Data
Growth Timeline
Monthly Google clicks from the first month on balloonlabusa.com to the end of 2025. Below: where revenue came from, Domain Rating, order growth and site traffic by channel.
- Deliverables
What the Client Received
We ran BalloonLab’s search and ads presence for more than three years: site structure and technical SEO, service and suburb pages, content, link building, local listings, AI visibility, Google Ads, social media and a monthly report in Oviond.
The studio got one team accountable for the path from a Google search to a booked event, with every quote request, call and form tracked in GA4.
- SCOPE OF WORK · JAN – OCT 2026
One team accountable for search
and booked events
01 / 06
- Site structure rebuilt around services, events and suburbs
- Clean URLs with a 301 redirect map for old .html pages
- Monthly technical audits in Screaming Frog, Ahrefs and GSC
- FAQ and service schema across articles and service pages
- Indexing control for every new page
- Fixes implemented after every audit
02 / 06
- Keyword clusters and briefs for every service page
- Titles, H1s and meta descriptions for every service
- Quote buttons, forms and click-to-call tracked in GA4
- Gallery photos with alt text on every service page
- Internal links between related decor types
- Seasonal and event keywords added to service pages
03 / 06
- 54 service-area pages for Chicago suburbs
- Google Business Profile posts every month
- Photos, videos and Q&A added to the profile
- 159 local citations with consistent NAP
- Local Falcon geogrid scans for key queries
- Monthly index checks for citations and links
04 / 06
- 95 blog articles on party ideas and balloon decor
- Refresh of older articles with uniqueness checks
- Monthly guest posts from a fresh anchor list
- Backlink gap analysis against Chicago competitors
- Quora answers that point to service pages
- Spam backlink audit and disavow
05 / 06
- Monthly prompt tracking in ChatGPT and Gemini
- AI traffic channel set up in GA4
- FAQ blocks written for AI answers
- Bing Webmaster data in the monthly report
- New guides on organic decor and grand openings
- Competitor check in AI answers for local prompts
06 / 06
- Google Ads search campaigns with lead tracking
- Instagram posts and stories every month
- Meta Ads campaigns for reach and leads
- GA4 and GTM events for quotes, calls and forms
- Monthly Oviond dashboard: GSC, GA4, GBP, Google Ads
- People Behind the Project
Project Team
SEO Strategy: Olga Don
Marketing Strategy & Client Relations: Vladyslav Trusov
SEO & Content: Tetiana Vyshyvana
Link Building: Yana Makhnovska
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