Custom CRM Built Around How You Actually Work.
"We built our own CRM first. Today 26 people across 5 countries run projects, payroll, leads and finance in one system. Now we build the same for our clients."
MORE Agency
Internal CRM · In daily use
- The honest take
Your team shouldn’t
work around its CRM.
Off-the-shelf tools fit everyone a little and nobody fully.
The gaps end up in spreadsheets, Telegram chats and someone’s memory.
The usual setup
Off-the-shelf CRM
You pay per seat for features nobody opens. The report you need lives in Excel. Leads, projects and money sit in three tools, and nobody sees the full picture.
Excel
Per-seat fees
Copy-paste
The MORE way
Custom CRM by MORE
Your pipeline, your statuses, your formulas. APIs connect the tools you already use, so data flows without copy-paste. You own the code and every row of data.
Your code
Open API
One source of truth
- CUSTOM-BUILT CRM
Designed for the Way You Work
From core workflows to custom functionality, every part of the CRM is shaped around your business processes, helping your team manage information and get more done in one place.
- The honest take
Six tools. Six logins.
No full picture.
Most teams glue together a sales CRM, a task tracker, spreadsheets for money and chats for everything else. Each tool bills per seat. The data never meets.
THE USUAL STACK
6 tools to run one business
Sales
Salesforce, HubSpot
per seat
Tasks
Asana, Trello
per seat
Finance
QuickBooks, Sheets
manual
Payroll
Gusto, Excel
manual
Time off
BambooHR
per seat
Team chat
Slack, WhatsApp
scattered
- Data gets copied by hand between tools
- Nobody sees the margin per client
- Six bills, six logins, six places to break
WITH MORE
One CRM. Every process.
Sales
Tasks
Finance
Payroll
Time off
Team chat
login
database
per-seat fees
- What we build
No templates. Just a CRM built for your business.
A law firm tracks cases. A gym tracks memberships. An agency tracks hours and margin. We start with your process and build only the modules it needs.
Leads & Sales Pipeline
Kanban pipeline, follow-ups and full attribution: UTM, gclid, first touch. You see which ad brought each deal.
Projects, Tasks & Time
Tasks, templates, recurring work and timers. Monthly task packs generate themselves.
Finance & Profitability
Margin per project, revenue plan vs. fact, unpaid invoices. Cost per hour comes from real salaries.
Payroll & Team
Accruals, advances, loans, bonuses. Payslips land in Telegram, money sections stay locked.
Integrations & Automations
Telegram bots, payment providers, ad platforms, any API. Daily jobs run reminders and syncs.
Stuck with a CRM you can’t leave?
We build the marketing layer on top of it through the API. No migration drama.
- TAILORED SOLUTION
A CRM that fits your business
Instead of adapting your processes to an off-the-shelf platform, get a CRM built around the way your business actually operates. Every feature, workflow, and interface is designed to support your specific needs.
- Proven in production
Built for us first. Then for our clients.
Featured · Agency · Internal system
MORE Agency CRM
Operations, finance, payroll and sales for 26 people in 5 countries
341
API endpoints
82
Data tables
10
Daily automations
Orders, leads, certificates
Unpaid order follow-up
First visit to payment
Ad platforms get sales
DIPLOMAT
Calls in lead card
Online consults
Telegram assistant
Court dates as tasks
All channels merged
Payments to POS
Source per order
Why clients leave
Marketing Agency · Education
The Marketing Mint
Gravity Forms sync
Admissions data imported
Weekly reports by program
Leads from any source
Your industry isn’t here? Let’s talk. Every CRM we build starts from a blank page.
Not sure where to start?
- Our stack
Proven tech.
No lock-in.
We pick tools your next developer already knows. You get clean code, full docs and the keys to everything.
- BACKEND
PHP 8.3
Clean MVC or CodeIgniter 4. Fast, cheap to host, and any PHP developer can pick it up.
PHP 8.3
CodeIgniter 4
Composer
- DATABASE
MySQL 8
Every schema change ships as a migration. SaaS products get a separate database per client.
MySQL 8
Migrations
DB per tenant
- FRONTEND
HTMX + Alpine.js
Snappy interfaces without a heavy JavaScript build. Pages load fast on any laptop or phone.
HTMX
Alpine.js
ES Modules
- INTEGRATIONS
REST APIs
Slack, Google Workspace, Stripe, ad platforms and any service with an open API.
Slack
Stripe
- HOSTING
Cloud or your server
AWS, Google Cloud or your own hardware. You choose where the system and the data live.
AWS
Google Cloud
On-premise
- AUTOMATION
Cron & queues
Scheduled jobs send reminders, sync data and check integrations. Queues retry failed messages on their own.
Cron
Queues
Excel import
- DATA PROTECTION
Client lists, deals, salaries. A CRM holds the most sensitive data in the company, so we treat it that way from day one.
HTTPS everywhere. Payment details and personal data stored with AES-256.
Each person sees only what their role allows. Money sections ask for a one-time code.
Every change records who, what and when. Nothing disappears quietly.
Automatic backups with tested restores. One bad click never costs you the database.
Host in the EU, the US or on your own hardware. The data stays under your control.
We sign an NDA before we touch your data and build with GDPR rules in mind.
- How it works
From first call to a working system.
No black boxes. You approve every screen before we write code, and you see progress every week.
Friendly Chat
We learn how your business runs today: tools, spreadsheets, bottlenecks. No pitch, no pressure.
Process Mapping
We map out your entire operational workflow from end to end, identifying key data paths, user roles, and requirements to design intuitive screen wireframes and custom database architecture.
MVP Launch
We build and deploy a fully functional Minimum Viable Product quickly so your team can start using core features, gathering early feedback, and validating real-world performance right away.
Modules & Integrations
We seamlessly connect your new system to existing software (such as accounting, email, or third-party APIs) and add specialized, secondary modules tailored to your growing operational needs.
Support & Growth
We provide continuous technical maintenance, system monitoring, feature enhancements, and team onboarding to ensure your custom platform adapts smoothly as your business scales.
- COMPLEX MADE SIMPLE
Built for Your Business, Not Everyone’s
Generic platforms come with generic solutions. A custom CRM gives you the flexibility to build around your processes, integrate the tools you already use, and evolve as your business grows.
- FAQ
Frequently Asked Questions.
Still have a question?
Get in touch and we’ll respond shortly and help you find the right solution.
Why custom instead of HubSpot or Pipedrive?
Off-the-shelf CRMs charge per seat and force your process into their structure. A custom system fits your workflow, has no seat limits, and belongs to you. If a SaaS tool fits you well, we’ll tell you on the first call.
How long does it take?
Typically, an MVP (Minimum Viable Product) launches within 4 to 8 weeks depending on system complexity. Full modules and custom integrations follow in fast, weekly iterative releases so you see continuous progress without waiting months for a finished product.
How much does a custom CRM cost?
Pricing is fixed and scoped transparently based on your specific requirements rather than recurring per-user monthly licenses. You approve scope and costs upfront before development begins, ensuring no surprise fees.
Who owns the code and the data?
You do. 100% of the intellectual property, source code, and underlying database belong to your business upon completion. There are no vendor lock-ins or mandatory licensing fees.
Can you move our data from Excel or another CRM?
Yes. We handle end-to-end data migration—cleaning, mapping, and importing your existing historical records from spreadsheets, legacy databases, or existing CRMs without disrupting your daily operations.
We can’t leave our current CRM. Can you still help?
Yes. We can build custom web portals, specialized internal dashboards, automation layers, or integration bridges that hook directly into your current CRM's API, expanding its capabilities without requiring a complete migration.
Still have a question?
Get in touch and we’ll respond shortly and help you find the right solution.
- Testimonials
Real humans. Real experts. Really invested in your growth.
26 people in 5 countries
- get started
Ready to stop running your business
from spreadsheets?
Tell us how you work today. We’ll map your processes and show what your CRM would look like, with a module-by-module estimate.
- fulfillment@morelocalclients.com
- 250 Parkway Drive, Suite 150-C, Lincolnshire, IL 60069