Roman leads paid advertising strategy and campaign performance across Google Ads and Meta Ads, helping businesses generate qualified leads and achieve measurable growth. He oversees campaign planning, account structure, budget allocation, and optimization, while guiding the team in implementing data-driven advertising strategies. His expertise spans Google Search, Performance Max, Display, YouTube, Shopping, and Meta Ads. By combining performance analysis, conversion tracking, audience research, and systematic testing, he helps the team improve acquisition costs, maximize advertising efficiency, and deliver consistent results for clients.