Roman Osypenko

Roman Osypenko

ADS Lead

About

Roman leads paid advertising strategy and campaign performance across Google Ads and Meta Ads, helping businesses generate qualified leads and achieve measurable growth. He oversees campaign planning, account structure, budget allocation, and optimization, while guiding the team in implementing data-driven advertising strategies. His expertise spans Google Search, Performance Max, Display, YouTube, Shopping, and Meta Ads. By combining performance analysis, conversion tracking, audience research, and systematic testing, he helps the team improve acquisition costs, maximize advertising efficiency, and deliver consistent results for clients.

Expertise

Google Ads Strategy & ManagementMeta Ads Strategy & ManagementPPC Team LeadershipCampaign Architecture & OptimizationBudget Allocation & ScalingLead GenerationConversion Tracking (GTM & GA4)Performance Max & Search CampaignsMeta Ads Campaign ManagementAudience & Creative TestingPerformance Analysis & ReportingCPA, CPL & ROAS Optimization

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