Lakeside Spine & Wellness: 16x more top-10 keywords and 2.2x more Google clicks
Let's Talk Your ProjectHealthcare
|
Chicago, USA
|
2024–2026
Overview
About the
project
Lakeside Spine & Wellness is a chiropractic and physical-medicine clinic in Chicago: chiropractic care, the McKenzie Method, acupuncture, shockwave therapy, cupping, dry needling and massage.
We joined in late 2024 as the clinic’s SEO partner, then added Google Ads. At the start the site ranked for its brand name and little else: 9 of 243 target keywords were in Google’s top-10, the homepage sat at #81 for “chiropractor chicago”, and the domain had DR 10 against competitors at DR 20–44. The brief: make Google and AI assistants the main source of new patients.
SEO
SEO & GEO
Full-Cycle SEO Process
01 Site Structure & Technical SEO
We rebuilt the site around how patients search: one page for every condition the doctors treat, from sciatica and scoliosis to knee pain and headaches, and one for every therapy, from shockwave and dry needling to cupping and massage. The new structure grew to 112 mapped URLs, each with its own keyword cluster, H1 and title, and 47 old URLs got a redirect map. Every month we ran a technical audit, fixed what it found, controlled indexing in Search Console and checked positions for 243 target keywords.
02 Condition & Service Pages That Book Visits
Patients search for their problem first, so condition and service pages came first. Each page answers one question: what the treatment is, who it helps and what a visit looks like, with an FAQ block, internal links and a booking button into the clinic’s online scheduler. We tracked every booking step, call and form in GA4. Pages that ranked nowhere moved to the top: “sciatica chiropractor” (2,400 searches a month) and “scoliosis chiropractor” (1,700) went from outside the top-100 to #1.
03 Local SEO & Google Business Profile
We filled the clinic’s Google Business Profile with 40+ services and products, each with a description and a tracked link, and published posts and photos every week. 183 citations keep the name, address and phone consistent across directories, plus an Apple Maps listing. Year over year, December 2025 vs December 2024, calls from the profile grew 25%, direction requests 19% and profile views 16%.
04 Content & Link Building
We planned 56 articles around the questions patients ask before booking: elbow pain, ear seeds, PEMF, what to wear to a chiropractor appointment. The elbow pain guide alone brought 712 clicks from Google. Every month we placed guest posts from a fresh anchor list, 66 link placements so far, and checked citations and links for indexing.
05 GEO: Visibility in AI Search
Patients now ask ChatGPT and Gemini which chiropractor to see. Every month we run a fixed set of local prompts and track where Lakeside appears. We listed the clinic on the sources AI assistants cite, like Zocdoc, Birdeye and WebMD, and followed up on unlinked brand mentions. Visitors from AI assistants convert at 11.5%, above organic search at 8.3%.
Outcome
Results
Organic search became the clinic’s biggest patient channel: 39% of all site sessions and 38% of all conversions, from online bookings to calls and forms, ahead of direct visits and paid ads. Rankings held through Google’s June 2025 core update and the seasonal summer dips that Chicago competitors saw too. By October 2026, 92 target keywords sat in the top-3 and 147 in the top-10, up from 1 and 9 at the start.
Key metrics
Results in Numbers
Baseline: December 2024 for rankings, July 2025 for Search Console. Current figures: October 2026. Conversions: GA4, November 2024 to November 2026.
16x
Keywords in Google top-10
9 → 147 of 243 tracked, December 2024 vs October 2026. Source: rank tracking
1 → 92
Keywords in the top-3
December 2024 vs October 2026. Source: rank tracking
2.2x
Monthly Google clicks
298 in July 2025 vs 657 on average in 2026. Source: GSC
28.8 → 12
Average Google position
July 2025 vs 2026 average. Source: GSC
38%
Conversions from organic search
2,766 key events, the #1 channel. Nov 2024 to Nov 2026. Source: GA4
+25%
Calls from Google Business Profile
December 2025 vs December 2024. Source: GBP
Data
Growth Timeline
Monthly Google clicks since the first full Search Console export. Below: where conversions come from, keywords in the top-10, click growth and site traffic by channel.
Deliverables
What the Client Received
We built YOLO’s platform and have run its search presence since 2023: architecture and technical SEO, the city guide, content in three languages, the gift shop, AI visibility and a monthly report in Oviond.
YOLO got one team accountable for the whole path, from the code behind the checkout to the Google search that brings a visitor in.
SCOPE OF WORK · 2023 – OCT 2026
One team for the platform and the traffic
3+
years of work
6
workstreams
3
site languages
1
monthly report in Oviond
01 / 06
Platform & technical SEO
Platform built from scratch on CodeIgniter 4
Custom admin panel for the YOLO team
Clean URLs for events, venues and offers
Organization schema across the site
Redirect map for every changed URL
Hosting, uptime monitoring, version control
RESULT
Avg. Google position 7.7
02 / 06
City guide & content
17,204 event posters published
Venue pages for partner locations
Cinema schedule: 284 films, 46K showtimes
90 articles and collections
Best-of guides: restaurants, malls, sights
Gift offers grouped by category
RESULT
205K clicks to event posters
03 / 06
Three-language SEO
Every page in Georgian, Russian and English
Titles and meta written for each language
Venue pages with addresses and schedules
Rankings tracked per language in Ahrefs
1,259 keywords in the top 100
Monthly index checks for new pages
RESULT
#1 for “concerts in Tbilisi”
04 / 06
Gift shop & checkout
Gift, multi-gift and Secret Santa orders
Card payments through TBC Bank
8-digit codes with online activation
Order emails in three languages
Orders synced to the client’s CRM
UTM tracking for visits and orders
RESULT
One checkout in 3 languages
05 / 06
GEO & AI visibility
ChatGPT visits tracked by utm_source
AI Assistant channel monitored in GA4
Perplexity visits logged in the database
AI traffic in the monthly report
Guides written as clear, citable answers
Brand and offer data kept consistent
RESULT
ChatGPT: #1 tagged source
06 / 06
Analytics & reporting
GA4 and Search Console from launch
Monthly Oviond report: GA4, GSC, GBP
Ahrefs project for rankings and links
UTM data stored in the platform
Feature development on request
RESULT
441K Google clicks in 16 months
People Behind the Project
Project Team
SEO Strategy: Olga Don
Project Manager: Daryna Khodanovych
SEO & Content: Natalia Pehtereva
Link Building: Yana Makhnovska
Ready to be our next success story?
- FAQ
Frequently Asked Questions.
Still have a question?
Get in touch and we’ll respond shortly and help you find the right solution.
How long until SEO shows results?
Technical fixes show up in Search Console within weeks. Rankings and traffic usually move over three to six months, depending on the site’s history and competition.
Do you work with local service businesses?
Yes. Most of our clients serve a city and its suburbs. We build service-area pages, run the Google Business Profile and track rankings in the neighborhoods your customers search from.
Do you optimize for ChatGPT and Google AI Overviews?
Yes. We track a fixed set of prompts across AI assistants and restructure your content so they can cite it.
Can you take over SEO from another agency?
Yes. We start with an audit of the current setup, keep what works and fix what doesn’t, without resetting your progress.
How do you report results?
A monthly report covers search performance, local listings, ads, AI visibility and leads, plus a plan for the next month.
How involved do I need to be?
A kickoff call, access to your analytics, and quick approvals on content. We handle the rest.
Still have a question?
Get in touch and we’ll respond shortly and help you find the right solution.
- get started
Ready to work with an agency that gets it?
Let's spend 30 minutes together — no pitch, no pressure, just a real conversation about your growth. Walk away with a clear strategy whether you hire us or not.