Local services
|
Canada
|
2025
- Overview
About the project
WOW Pierogies is a food brand bringing the flavours of traditional pierogies to customers through a distinctive brand experience.
The goal of the project was to design and develop an e-commerce website that showcases the products, reflects the brand’s personality, and makes it easy for customers to explore the menu and order their favourite pierogies online.
- UX planning
User-Centred Design Process
01Discovery & Research
We began by exploring WOW Pierogies brand identity, product range, and target audience to understand what makes the brand stand out. We also examined the e-commerce experience and customer needs to identify key priorities for product presentation, navigation, and online ordering. These insights helped establish a clear direction for the website, balancing the brand’s personality with a simple, intuitive shopping experience.
02UX Strategy
We developed a UX strategy focused on creating a seamless shopping experience that connects WOW Pierogies’ brand identity with the needs of its customers. We considered how users discover products, explore the menu, compare available options, and move through the ordering process to identify the key steps that would make the experience clear and convenient.
Based on these insights, we established the website’s core priorities: intuitive navigation, well-organized product categories, clear product information, and accessible calls to action. The strategy also aimed to balance functionality with the brand’s playful personality, ensuring that the website feels engaging while keeping the path from browsing to checkout as straightforward as possible.
03Information Architecture
We organized the website’s content and pages to create a clear, intuitive shopping experience. The information architecture focused on structuring product categories, simplifying navigation, and making essential information easy to find, helping customers move naturally from exploring the menu to choosing their favourite pierogies.
We also defined the hierarchy of key pages and content elements, ensuring that product details, pricing, and ordering options were presented logically. This structure provided a solid foundation for the website’s user flows and wireframes, supporting a smooth and consistent e-commerce experience.
04User Flows
We mapped the key user journeys to understand how customers would interact with the WOW Pierogies website, from landing on the homepage to browsing the menu, selecting products, and completing their orders. Each flow was designed to minimize unnecessary steps and make the shopping experience straightforward and intuitive.
By identifying key interactions, decision points, and potential friction areas, we established clear pathways through the website. These user flows helped ensure that navigation, product discovery, and checkout worked together as a cohesive experience, guiding customers smoothly from their first visit to a completed purchase.
05Design System Development
We created a design system that brings consistency to every part of the WOW Pierogies website. It defines the colour palette, typography, buttons, product cards, form elements, and other reusable components, all aligned with the brand’s warm and playful identity.
A unified set of components keeps the catalogue, product pages, cart, and checkout visually consistent, makes the interface easier to scale as the menu grows, and gives developers a clear reference for implementing the approved designs across desktop and mobile.
- Outcome
Results
The result is a warm, user-friendly e-commerce website that brings the WOW Pierogies brand and its handmade products to life online. The experience combines a clear structure with an appetising visual direction, making it easy for customers to browse the menu, explore product details, and place their orders. The website gives WOW Pierogies a strong digital presence and a convenient online sales channel, while reflecting the brand’s personality at every step. Every element was designed to balance visual appeal with usability, creating a shopping experience that supports both customers and the brand’s growth.
- ui design
Home Page
The homepage needed to introduce the WOW Pierogies brand, communicate its personality, and showcase the variety of products without overwhelming visitors with information. The key challenge was to balance brand storytelling with clear pathways to shopping. We structured the page to highlight the brand’s offering, guide users towards the main product categories, and make important actions easy to discover.
- ui design
Product Categories
WOW Pierogies offers a diverse range of products, including handmade pierogies, ready-to-eat meals, desserts, and gluten-free options. The challenge was to organize this assortment in a way that makes product discovery simple and helps customers quickly find items that match their preferences. We developed a clear category structure and organized product listings to support easy browsing. Sorting options, filters, and consistent product cards help users narrow down the selection, compare available options, and navigate the catalogue more efficiently.
- ui design
Product Page
Food products require more than an appealing image to support purchasing decisions. Customers need to understand what each product contains, how much it costs, what quantity they will receive, and whether it meets their dietary preferences. We structured product pages to present essential information in a clear, scannable format, including descriptions, ingredients, weight, nutritional information, and pricing where available. A prominent Add to Cart action helps users move naturally from evaluating a product to making a purchase.
- ui design
Cart & Checkout
The checkout is where a purchase is either completed or abandoned, so our goal was to make it as quick and effortless as possible. Customers need to review their order, adjust quantities, and understand the final cost without any surprises. We designed a clear cart that shows selected products, quantities, and the order total at a glance, followed by a streamlined checkout with only the essential fields for contact details, delivery, and payment. Clear progress cues and a prominent order button help customers move confidently from cart to a completed purchase.
- ui design
Personal Account
The customer account area was designed to provide users with convenient access to their personal information and help them manage their interactions with the store. The main UX challenge was to make account-related actions easy to find without adding unnecessary complexity to the shopping experience. We organized the interface around essential account functions, including sign-in, registration, profile management, and order history. Clear navigation and straightforward forms help reduce friction, making account management simple and accessible.
- ui design
Blog
The blog was designed as a space to share culinary inspiration, useful cooking tips, and delicious recipes featuring WOW Pierogies products. It brings together engaging content that helps customers discover new ways to enjoy their favourite dishes, explore different flavours, and get more inspiration for everyday meals. We structured the content to make articles easy to browse and explore, creating an engaging experience that connects the brand with its audience beyond the shopping journey.
- People Behind the Project
Project Team
Project Lead — Vladyslav Trusov
Creative Director — Bogdan Voyt
Brand Strategy & Design — Polina Volovodenko
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