Wozyk – you’re on your way
About the project
Wozyk is a transportation service focused on providing reliable and convenient mobility solutions for individuals and businesses.
The goal of the project was to create a modern website that clearly communicates the company’s services, fleet, and value proposition while making it easy for users to explore available transportation options.
User-Centred Design Process
The discovery phase focused on understanding Wozyk’s business, its transportation services, and the expectations of people looking for a reliable transportation solution. The research helped define the key information users need before choosing a service and identify the main opportunities for improving the digital experience.
We explored the existing brand and communication, analysed the structure and content of transportation websites, and reviewed how competitors present their services, fleets, benefits, and booking-related information. Particular attention was paid to trust-building elements, service clarity, visual presentation, and the way users navigate between different transportation options.
We analysed a selection of transportation and mobility service websites to understand common industry patterns, user expectations, and opportunities for differentiation. The analysis covered their navigation, service presentation, fleet pages, booking flows, content hierarchy, visual language, and trust-building elements.
We mapped the customer journey to understand how potential clients interact with Wozyk at each stage — from the first touchpoint to choosing a transportation service and making an inquiry.
The information architecture was designed to create a clear and intuitive structure for the Wozyk website. Based on the discovery research and customer journey, we organised the content around the questions and tasks users are most likely to have when looking for a transportation service.
We mapped the key user flows to understand how visitors move through the website and where they need to make decisions. The flows were built around the primary goals identified during the research, such as discovering Wozyk’s services, exploring the fleet, learning more about a specific transportation option, and getting in touch with the company.
Results
We created a complete website for Wozyk, bringing the brand’s transportation services into a clear and cohesive digital experience. The website includes all key pages and service information, with an intuitive structure that makes it easy for users to explore transportation options, understand the services, and find the information they need.
The result is a modern, responsive website that combines strong visual communication with clear navigation and a user-focused experience. It provides Wozyk with a solid digital foundation for presenting its services, building trust, and connecting with potential customers.
Home Page
We designed a functional homepage that allows users to search for a bus route right from the first screen. Users can select their departure and destination, travel date, and number of passengers, then quickly search for available routes.
The layout was structured to make the booking process clear and intuitive from the very beginning. Key information and actions are prioritized, helping users find a suitable route with minimal steps while keeping the interface simple and easy to navigate.
Bus routes
We designed a dedicated bus routes page where users can search for and explore available connections between different destinations. The page provides an easy-to-use search interface for selecting departure and arrival points, travel dates, and the number of passengers.
Search results are presented in a clear and structured way, allowing users to quickly compare available routes, departure times, and other essential trip details before choosing the most suitable option.
Personal account
We designed a personal account that brings all essential travel information and user settings into one convenient space. Users can access their tickets, saved passenger details, promo codes, and ticket history.
The account also includes password management, making it easy for users to update their credentials and keep their personal information secure. The structure was designed to provide quick access to frequently used features and simplify travel management.
Ticket booking process
We designed a clear and streamlined ticket booking flow that guides users from route selection to purchase. The process includes choosing a suitable trip, entering passenger details, selecting available options, and reviewing the booking before payment.
The interface keeps all important trip and passenger information visible throughout the process, reducing friction and helping users complete their booking quickly and confidently.
More pages
We also designed a range of additional pages to support the complete travel experience, including the blog, ticket return process, 404 page, and other important sections of the website.
Each page was designed to maintain a consistent visual language and intuitive navigation, ensuring a seamless experience across the entire platform.
What the Client Received
Rather than delivering isolated creative assets, we built a complete ecosystem that supports the brand at every stage of its development.
The project included brand strategy, visual identity, packaging design, e-commerce website, SEO optimization, content production, advertising materials, photography, video production, and social media design—all developed as parts of one cohesive system.
By approaching every touchpoint through a unified strategy, GOR'KA received more than a collection of deliverables. It received a brand foundation designed for long-term growth, stronger recognition, and a consistent customer experience across every channel.
What success looked like for the client:
★★★★★
"We were skeptical of another agency. MORE actually showed up and delivered. New patient bookings up 340% in four months."
Dr. Sarah M.
Healthcare · Chicago
Project Team
Project Lead — Vladyslav Trusov
Creative Director — Bogdan Voyt
Brand Strategy & Design — Polina Volovodenko
Project Manager — Vladyslav Trusov
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