|
USA
|
2025
- Overview
About the project
Mr. Euro Cleaning is a professional upholstery and furniture cleaning service for which we developed a complete visual identity.
Our goal was to move away from the typical look of cleaning companies and build a brand that feels modern, reliable, and recognizable. We created a visual system that communicates the service clearly while giving the brand a stronger sense of character and professionalism.
- Challenge
Building a Brand
Mr. Euro Cleaning needed to feel like more than another cleaning company. The brand had to communicate simplicity and trust from the very first interaction — clear services, transparent communication, and as little friction as possible for the customer.
We built the identity around a sense of order, precision, and confidence. The visual language needed to be distinctive enough to build recognition, while remaining clean, functional, and easy to understand across advertising, social media, and service communication.
- Approach
From Strategy
to a Brand Language
For us, design is never an isolated creative exercise. It is the natural outcome of strategy.
Every decision - from the smallest visual detail to the overall brand experience - was guided by research, purpose, and long-term scalability.
01Brand Discovery
We began by exploring service brands and the way trust is built through visual communication. Our references went beyond the cleaning category and included contemporary service businesses that manage to feel simple, confident, and recognizable.
This helped us define a direction for Mr. Euro Cleaning: a clean and structured system, strong typography, distinctive accents, and a more approachable character. The goal was to move away from the typical sterile cleaning aesthetic and create a brand that feels modern, clear, and professional.
02Strategic Direction
Based on our research, we defined Mr. Euro Cleaning as a service associated not only with cleanliness, but also with order, reliability, and ease of interaction.
At the core of the strategy is a clear and confident service experience without unnecessary complexity. The brand needs to communicate what it does immediately, build trust before the first contact, and still have enough personality to stand out in a competitive market.
03Design Exploration
Based on the strategy, we shaped Mr. Euro Cleaning’s visual direction around cleanliness, structure, and a sense of control. The system combines a restrained color palette, clear typography, and graphic lines that bring movement to the layouts while helping organize information.
It was important for the brand to feel professional without becoming generic. By combining a functional foundation with more distinctive details, we created an identity that remains easy to understand while still having its own recognizable visual rhythm.
04Brand Identity Development
We brought all visual elements together into a cohesive identity where each part supports the overall character of Mr. Euro Cleaning. Typography, color, graphic lines, and communication details work as one system, creating a sense of order, reliability, and professional care.
The identity remains flexible enough to work across different formats — from the website and social media to print materials and advertising — while preserving a recognizable visual rhythm and a consistent brand character.
05Building the Brand System
At this stage, we brought all of the developed elements together into a cohesive Mr. Euro Cleaning identity. The logo, color palette, typography, graphic lines, composition, and photography were combined into one system that communicates order, precision, and professional service.
Particular attention was given to making the identity recognizable not only in digital communication, but also across physical applications — from print to branded materials and merch. As a result, the brand gained a visual language that can scale easily while preserving its character across different formats.
- Outcome
Results
As a result, Mr. Euro Cleaning gained a cohesive brand system that helps the service feel professional, confident, and recognizable across every touchpoint.
The identity brings digital communication, advertising, printed materials, and physical applications into one clear system. This gives the brand room to grow while preserving the sense of order, reliability, and simplicity at the core of the service.
- Visual System
Logo
The Mr. Euro Cleaning logo is built around simple, confident typography that immediately reflects the functional nature of the service. The slanted letterforms introduce a sense of movement and energy, while the compact structure keeps the mark clear across advertising and digital applications.
A sparkle symbol became a key part of the identity — a direct visual reference to cleanliness and the result of the service. Integrated into the wordmark, it can also work independently as a recognizable brand sign. This creates a simple and flexible logo system that adapts easily from social media and advertising to uniforms and merchandise.
- Visual System
Colors & Typography
Mr. Euro Cleaning’s color system is built around cool, clean tones that reinforce associations with order, freshness, and reliability. Deep navy adds a sense of stability and professionalism, muted blue keeps the system modern and approachable, mint works as a fresh accent, and white creates space and visual clarity.
For typography, we combined Inter Tight and Coolvetica. Inter Tight brings functionality, clarity, and strong readability to everyday service communication, while Coolvetica gives the brand a more distinctive and recognizable voice. Together, they create a balance between professionalism and personality.
01
02
03
04
It is modern, clear, and highly legible.
It has a clean structure and balanced proportions, with no unnecessary decorative elements. This makes it easy to read across all formats while maintaining a sense of order and precision.
!@#$%^&*()\
It has a distinctive, confident look with a subtle retro influence, which adds personality without compromising clarity.
!@#$%^&*()\
- Visual System
Social Media
We built the system around real cleaning processes, clear messaging, brand colors, and distinctive graphic elements. As a result, the content feels consistent and professional without becoming repetitive. Posts and stories can easily adapt to different topics while maintaining the same recognizable brand character.
- Deliverables
What the Client Received
Rather than delivering isolated creative assets, we built a complete ecosystem that supports the brand at every stage of its development.
The project included brand strategy, visual identity, packaging design, e-commerce website, SEO optimization, content production, advertising materials, photography, video production, and social media design—all developed as parts of one cohesive system.
By approaching every touchpoint through a unified strategy, GOR’KA received more than a collection of deliverables. It received a brand foundation designed for long-term growth, stronger recognition, and a consistent customer experience across every channel.
What success looked like for the client:
★★★★★
"We were skeptical of another agency. MORE actually showed up and delivered. New patient bookings up 340% in four months."
Dr. Sarah M.
Healthcare · Chicago
- People Behind the Project
Project Team
Project Manager — Igor Makhnovskyi
Creative Director — Bogdan Voyt
Brand Strategy & Design — Polina Volovodenko
Ready to be our next success story?
- get started
Ready to work with an agency that gets it?
Let's spend 30 minutes together — no pitch, no pressure, just a real conversation about your growth. Walk away with a clear strategy whether you hire us or not.