Local services
|
USA
|
2025
- Overview
About the project
Captain Matthew Logman is a South Florida-based captain offering private boating, fishing, cruising, and yacht relocation services.
We developed a complete digital presence for the brand, combining branding, website design and development, SEO, and paid advertising to create a distinctive identity and strengthen its online visibility.
- UX planning
User-Centred Design Process
01Discovery Research
We began the project with a comprehensive discovery phase to understand the business, its services, goals, and the context in which the brand operates. We explored the existing brand presence, service offering, business priorities, and the key challenges that needed to be addressed through the new digital experience.
We focused on understanding the target audience and what matters most when choosing a captain and boating service. We identified key user needs, expectations, motivations, and potential concerns, particularly around trust, expertise, safety, service quality, and ease of booking.
We also mapped the customer journey to understand how users move through each stage of their decision-making process — from discovering the service and exploring available options to evaluating the offer and making an enquiry. This helped us identify important touchpoints and areas where the experience could be made clearer and more seamless.
The insights gathered during discovery became the foundation for the project’s strategy and design direction. They informed the information architecture, user flows, content hierarchy, and overall experience, ensuring that the final website addressed both user needs and business objectives.
02Competitor Analysis
We analyzed competitors to understand market positioning, visual patterns, service presentation, and customer journeys. The insights helped us identify opportunities to differentiate the brand and create a more engaging, trustworthy, and user-friendly digital experience.
03Customer Journey Map
We mapped the customer journey to identify key touchpoints, user needs, pain points, and opportunities to create a smoother path from discovery to conversion.
04Information Architecture
We structured the website’s content and navigation around user needs, making key services, fleet information, and contact points easy to find. The architecture creates a clear path from discovery to decision and enquiry.
05User Flow
We mapped key user journeys to make it easy for visitors to explore services, understand the available boating experiences, build trust, and take the next step toward booking or getting in touch. The flows were structured around clear navigation, service discovery, and conversion-focused touchpoints.
- Outcome
Results
The result is a modern service website with a clear homepage, intuitive navigation, dedicated service pages and a visually consistent interface that builds trust from the very first screen.
Easy-to-find fleet and contact information, clear calls to action, responsive layouts and performance-focused development make it simple to explore charters and send an enquiry from any device — providing a solid foundation for SEO and paid advertising.
- UI design
Services
We designed a streamlined service interface that combines clear content hierarchy with an engaging visual experience, making it easy for users to discover, compare, and choose the right service. The interface balances functionality with the visual character of the brand to create a seamless and engaging experience.
- UI design
Why Captain Matthew Logman
We designed the “Why Us” section to communicate the key reasons clients can trust Captain Matthew Logman.
Instead of relying on generic claims, the interface highlights experience, expertise, reliability, and a personal approach through clear messaging and visual hierarchy.
The section works as a trust-building touchpoint, helping users feel confident before making a booking.
- ui design
Our Fleet
We created a dedicated fleet section to showcase the boats and make it easy for users to explore their options.
Each vessel is presented with clear visuals and essential details, helping visitors quickly understand the differences and choose the right fit for their experience.
The layout combines strong imagery with structured information to keep the experience both engaging and easy to navigate.
- Deliverables
What the Client Received
Rather than delivering isolated creative assets, we built a complete ecosystem that supports the brand at every stage of its development.
The project included brand strategy, visual identity, packaging design, e-commerce website, SEO optimization, content production, advertising materials, photography, video production, and social media design—all developed as parts of one cohesive system.
By approaching every touchpoint through a unified strategy, GOR’KA received more than a collection of deliverables. It received a brand foundation designed for long-term growth, stronger recognition, and a consistent customer experience across every channel.
What success looked like for the client:
★★★★★
"We were skeptical of another agency. MORE actually showed up and delivered. New patient bookings up 340% in four months."
Dr. Sarah M.
Healthcare · Chicago
- People Behind the Project
Project Team
Project Manager — Daryna Khodanovych
Web Designer — Kateryna Soldatova
Web Developer — Ihor Shevchenko
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- get started
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