- Overview
About the project
LV SKIN is a ritual care studio that brings together skincare and care for one’s inner state.
It is not only about treatments and visible results, but also about creating time for yourself — for restoration, calm, and a more mindful connection with your body.
Our task was to create an identity that could reflect this multidimensional approach, combining professional care, contemporary beauty aesthetics, and a more emotional, ritual-like experience.
As a result, we developed a cohesive visual language that allows LV SKIN to speak not only about beauty, but about care as a complete experience — for the skin, the body, and the inner self.
- Challenge
Building a Brand
Our task was to translate LV SKIN’s philosophy — care for both the outer appearance and inner state — into a cohesive brand language. The visual system needed to communicate professionalism, softness, and a sense of ritual without reducing the brand to skincare alone.
We developed an identity in which every element supports a feeling of calm, trust, and mindful self-care. As a result, LV SKIN gained a distinctive character that can adapt across different formats while maintaining a consistent brand experience at every touchpoint.
- Approach
From Strategy
to a Brand Language
For us, design is never an isolated creative exercise. It is the natural outcome of strategy.
Every decision - from the smallest visual detail to the overall brand experience - was guided by research, purpose, and long-term scalability.
01Brand Discovery
We began the LV SKIN project by exploring the beauty and wellness space to understand how professional care could be combined with a softer, more emotional experience.
This led us to a clear visual formula: a neutral base with subtle natural accents, a fluid line used as a metaphor for touch, and tactile photography that captures skin, light, and calm. This approach allowed us to move away from a cold clinical aesthetic and create a more sensory and cohesive expression of LV SKIN.
02Strategic Direction
Based on our research, we defined LV SKIN as a brand centered on caring for the skin through touch, attention, and restoration. It is not about chasing a “perfect” appearance, but about supporting the skin’s natural state and creating a more mindful relationship with yourself.
At the heart of the strategy is a soft, tactile experience: facial massage as a way to relax, release tension, and restore a sense of comfort. This idea became the foundation for the brand’s positioning, personality, and tone of voice.
03Design Exploration
It was important that the identity did not feel clinical or overly “beauty-driven.” Instead, it needed to communicate the feeling of a ritual — calm, tactile, and personal. That is why LV SKIN’s visual language is built on minimalism, soft forms, and details associated with mindful self-care.
04Brand Identity Development
At this stage, we brought all of the developed elements together into a cohesive LV SKIN identity. The logo, color system, typography, photography, composition, and organic graphic forms were refined to communicate the same feeling — softness, naturalness, calm, and care.
Particular attention was given to keeping the visual system light and tactile while still distinctive and professional. As a result, the identity works as one unified brand language and preserves LV SKIN’s character across different applications.
05Building the Brand System
LV SKIN was always intended to be more than a facial massage studio. At the core of the brand is the idea that caring for the skin is closely connected to caring for one’s inner state, so the system needed to support not only beauty treatments, but broader wellness experiences as well.
That is why the brand communication also includes yoga classes and other practices focused on restoration, body awareness, and balance. This helps position LV SKIN as a space for holistic self-care, where the external and internal experience are treated as one.
- Outcome
Results
As a result, LV SKIN gained a cohesive brand system built around its core idea: self-care begins with attention — to the skin, the body, and the inner state.
The identity brings different directions of the brand into one recognizable language — from facial massage rituals and service communication to wellness practices and events. This gives LV SKIN the flexibility to grow beyo
- Visual System
Logo
The LV SKIN logo combines softness, sensitivity, and recognizability in a form that feels simple yet distinctive. The typographic wordmark appears delicate and elegant, while the shortened lv sign works as a compact symbol that adapts easily across different formats.
A key detail is the shape of the V, which resembles a gua sha tool and creates a direct association with the brand’s core focus. This makes the logo not only visually refined, but also clearly connected to facial massage rituals, touch, and skin care.
At its core, the logo reflects the same principle as the overall identity: care, love, and tactility without unnecessary decoration. This allows it to work both as the main brand signature and as a subtle accent across digital and printed applications.
- Visual System
Colors & Typography
LV SKIN’s color system is built around calm, natural tones that reinforce a sense of softness, balance, and tactility. Muted greens suggest nature, restoration, and inner calm, while the light neutral shade creates space and clarity. A deep graphite tone adds contrast and confidence to the overall system.
The typography follows the same logic, combining delicacy and character with enough clarity for everyday communication. This keeps the brand language soft and sensory while still feeling professional, distinctive, and recognizable.
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An expressive serif typeface with an editorial, slightly literary character. It adds intelligence, elegance, and emotion to the brand, making it ideal for headlines and expressive communication.
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- Visual System
Social Media
Social media became one of the key spaces where LV SKIN’s character comes to life most clearly. We combined expert content about skin, facial massage rituals, and wellness practices with soft photography, a calm color palette, and delicate typography.
The result is a feed that feels cohesive without becoming repetitive — communicating the brand’s atmosphere and supporting the idea of self-care as a complete experience.
- Deliverables
What the Client Received
Rather than treating the brand and the website as separate tasks, we built a single digital presence that reflects LV SKIN’s core idea: holistic, personalized skincare that works from the inside out.
The project included brand identity, logo design, a custom WordPress website, service and pricing structure, local SEO for Wyckoff, NJ, conversion-focused booking flows, and on-page content — all developed as parts of one cohesive system.
By shaping every touchpoint around the same calm, premium, client-first approach, LV SKIN received more than a new website. It received a brand foundation that builds trust with first-time visitors, turns search traffic into booked appointments, and gives the studio a consistent voice as it grows.
What success looked like for the client:
★★★★★
"It's a very professional team at More Local Clients LLC! I was really impressed by the creative, detail-oriented communication process that helped build up my business. Thank you all for the great support and wonderful work you've done! I'm very satisfied and looking forward to working with your team in the future."
Angelina Grin
Wellness · New York
- People Behind the Project
Project Team
Project Manager — Daryna Khodanovych
Creative Director — Bogdan Voyt
Brand Strategy & Design — Polina Volovodenko
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