Local services
|
Ukraine
|
2024
- Overview
About the project
Shark Raw is an online education platform focused on VFX courses and visual effects training for aspiring and experienced artists.
The goal of the project was to create a modern website that clearly presents the courses, communicates the platform’s creative identity, and makes it easy for users to explore learning opportunities and find the right course for their goals.
- UX planning
User-Centred Design Process
01Discovery Research
We started by getting to know Shark Raw, its educational offering, target audience, and positioning within the VFX industry. The goal was to understand what potential students need when exploring creative courses, what information influences their decisions, and how the brand could communicate its expertise and value clearly.
We also reviewed the existing content, competitors, and key user journeys to identify opportunities for improvement. These insights helped define the website’s structure, content priorities, and overall UX direction, creating a solid foundation for the design process.
02UX Strategy
Using the research findings, we defined a UX strategy centred on one core goal: helping aspiring and experienced VFX artists quickly understand what Shark Raw offers and confidently choose the course that fits their level and career goals. We identified the main user scenarios, from first-time visitors exploring the world of VFX to artists looking to upgrade specific skills.
Based on these scenarios, we set the key UX principles for the project: clear course discovery, transparent information about programmes, instructors, and learning outcomes, and strong trust signals at every decision point. The strategy also balanced Shark Raw’s bold creative identity with usability, so that the visual impact enhances the experience rather than distracting from it.
03Information Architecture
Based on the research findings, we organised Shark Raw’s content into a clear and scalable information architecture. We defined the main sections, page relationships, and navigation logic to make the growing range of educational content easy to explore.
The structure was designed around the way users would naturally discover and evaluate courses. We prioritised clear content hierarchy and logical grouping to reduce friction and help users move from exploration to choosing a course.
04User Flows
We mapped the key journeys users would take through the platform, from discovering Shark Raw to exploring courses and accessing detailed course information. This helped us identify the essential steps, interactions, and decision points within the experience.
05Wireframing
With the structure and user flows established, we translated them into low-fidelity wireframes. At this stage, we focused on layout, content hierarchy, functionality, and the relationships between different elements rather than visual styling.
Wireframing allowed us to explore and refine different approaches to presenting courses, educational content, and calls to action. It gave us a solid UX foundation and ensured that the key experience was resolved before moving into the visual design stage.
- Outcome
Results
The result is a bold, immersive website that brings Shark Raw’s VFX expertise and creative identity to life. The experience combines a clear structure with a distinctive visual direction, making the platform engaging while keeping courses and educational content easy to explore.
The website gives Shark Raw a strong digital presence and provides users with an intuitive way to discover courses, explore educational content, and understand the value of the platform. Every element was designed to balance visual impact with usability, creating a digital experience that supports both learners and the brand’s growth.
- ui design
Home Page
The homepage was designed as the main entry point into the Shark Raw learning experience. It quickly communicates what the platform offers, establishes the brand’s creative character, and guides users towards exploring VFX courses.
The content hierarchy helps users understand the value of the platform at a glance while providing clear paths to discover courses, learn more about the instructors, and start their learning journey.
- ui design
Beyond the Course
These sections were designed to communicate the value of learning with Shark Raw before users explore the interface in detail. They highlight what the learning experience looks like, which practical skills students can develop, and what career opportunities may follow.
This content helps set clear expectations, connect the courses to students’ professional goals, and show the real-world value of the platform’s educational offering.
- Deliverables
What the Client Received
Rather than delivering isolated creative assets, we built a complete ecosystem that supports the brand at every stage of its development.
The project included brand strategy, visual identity, packaging design, e-commerce website, SEO optimization, content production, advertising materials, photography, video production, and social media design—all developed as parts of one cohesive system.
By approaching every touchpoint through a unified strategy, GOR’KA received more than a collection of deliverables. It received a brand foundation designed for long-term growth, stronger recognition, and a consistent customer experience across every channel.
What success looked like for the client:
★★★★★
"We were skeptical of another agency. MORE actually showed up and delivered. New patient bookings up 340% in four months."
Dr. Sarah M.
Healthcare · Chicago
- People Behind the Project
Project Team
Project Manager — Igor Makhnovskyi
Web Designer — Kateryna Soldatova
Web Developer — Ihor Shevchenko
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